Engen Books now has pages on four of the major social media marketing sites to help spread the word about its great titles.
Pages have been added on Facebook (left), Twitter, MySpace and YouTube; each of which can provide a specific function for fans of the Engen Universe and are available from the Social Media toolbar located on the main page.
Author interviews and trailers have been available on the Engen Books YouTube for over a year now, and the Facebook page has been a part of our marketing plan from very early on.
The Twitter and MySpace accounts were added recently to round out the Social Media action plan.
“We’re excited about the plans for the social media marketing campaign.” said Matthew LeDrew, head of Engen Books and author of Black Womb and Infinity. “We want to make this an interactive experience for our fans. We’ll be logging on at least once a day to answer questions and reply to posts. In addition, we want to start an online version of the writing panels that go so well at conventions, giving short monthly assignments and feedback on work of young authors.”
Engen Books was started in October 2007 by Matthew LeDrew.
Engen authors Matthew LeDrew and Ellen Curtis were present at the 24th annual Polaris convention from July 16th-18th 2010.
The convention was a huge success, bringing together such acclaimed actors as Alaina Huffman (Stargate Universe), Mark Sheppard (Firefly), Lindsay Wagner (Bionic Woman) and Kai Own (Torchwood).
“I had a really great time,” commented Infinity co-author Ellen Curtis. “The convention was huge and had a lot to offer. I can’t wait to go back.”
There were also over twenty authors on site, including Nikki Stafford (Finding Lost), Julie E. Czerneda (Rift in the Sky) and, of course, Kenneth Tam (Defense Command).
“It’s always a delight to see Ken,” said LeDrew. “He’s got some new books in both the Defense Command and New World series’ that are calling from my bookcase even now. I also had a lot of fun doing a signing with Violette Malan, who has an amazing fantasy series I can’t wait to sink my teeth into.”
The Engen team did more than just sell books with this convention though, taking the opportunity to network and meet other creative-minded people.
One such group was the cast and crew of Mind’s Eye, a Synn Studios production starting this November and airing in weekly six-minute episodes online.
“They had one of the most amazing presentations I’ve ever seen,” said LeDrew. “I can’t wait to see what these guys have coming up in the future. It’s going to be huge.”
As Engen Books grows and expands, our staff has had some unique opportunities. Through business deals, conventions and book signings; we’ve met some of the greatest authors, businessmen and people that this province has to offer. Sometimes it’s just a one-off meeting. Other times, it’s a long standing relationship. This is the case with BuddyToad Comics.
BuddyToad is a comic and sports shop dealing heavily in anime and manga, but carry a great cross section of all mainstream and independent comic titles. They also carry sports clothing and jerseys from baby to adult sizes, and have a mail order subscription service.
Over the past few years, through it’s duel locations in both Gander and St. John’s, BuddyToad has become one of this province’s foremost dealers in comics, manga and sports supplies. Now they’ve taken on another service: an Engen Books supplier as well.
BuddyToad now carries titles such as Compendium, Black Womb and Roulette, both in-store, on the road and online at http://www.buddytoadcomics.ca.